Employers
The only realistic way for employers to control healthcare costs is to encourage their employees to become engaged in their own care. But when nine of every 10 Americans have problems understanding or acting on information about their health and healthcare benefits,1 controlling costs is hard.
That’s why we created HealthKnowledge—so companies can help employees better manage their healthcare and get better value from their healthcare benefits and spending. HealthKnowledge can help your employees improve their health and increase their productivity. That saves money for both you and them.
Healthcare is complicated and the healthcare system is confusing. But studies show that employers who help their employees understand and engage in their health receive tangible financial rewards.2 3 4
HealthKnowledge is an independent healthcare information service that helps you better engage your employees in their health. If your company doesn’t offer health insurance, HealthKnowledge can be your low-cost health benefits strategy.
Benefits of Using Clear Information to Engage Workers in Their Health
What are some of the facts?
- Healthcare costs are soaring but studies show the best-performing employers are able to hold their costs almost flat. How? One of their key strategies is effective information delivery—providing employees with essential information to manage their health.2
- Studies show that giving workers access to health information provides employers with a return on investment as high as 4 to 1.3
- Effective communication leads to employee engagement in general and is considered a leading indicator of financial performance. Companies that communicate with their employees most effectively about healthcare and other key employment issues show a 47 percent higher total return to shareholders than those firms with less effective communications.4
- Employers report that lack of employee engagement is the biggest obstacle to changing health behaviors and keeping health benefits affordable. Overall, they rate as unsuccessful the spate of other vendor programs aimed at engaging employees and encouraging efficient use of health care services.5
Why have those vendors failed? One reason is the dearth of clear, consumer-focused information that helps employees take greater control of their family’s health and benefits.
Studies show health literacy is a major problem in the United States. As a result, employees feel overwhelmed by the added responsibility most health plans now require and the lack of understandable, independent information available.
HealthKnowledge Empowers Consumers, Helps Employers
That’s where HealthKnowledge comes in. We give your employees information they can really use to make better choices. And those choices will, in turn, keep your healthcare costs down.
For as little as a few dollars a year per employee, you can provide the information that employees are looking for when they need to choose or use health insurance or make a healthcare decision. Once they discover the clear, helpful HealthKnowledge content, they will turn to it again and again. HealthKnowledge is a vital part of your employee healthcare engagement strategy.
[1] “HHS Releases National Plan to Improve Health Literacy.” 27 May 2010. <http://www.hhs.gov/ash/news/20100527.html>.
[2] “The Keys to Continued Success: Lessons Learned From Consistent Performers — 14th Annual National Business Group on Health/Watson Wyatt Employer Survey on Purchasing Value in Health Care.” (Watson Wyatt is now Towers Watson). 2009. <http://www.watsonwyatt.com/research/resrender.asp?id=NA-2009-11478 >.
[3] Thorpe PhD, Kenneth E. and Ogden MA MPP, Lydia. “Design Matters: Worksite Health Promotion ROI Closely Linked to Evidence-Based Programming,.” Emory University, Institute for Advanced Policy Solutions. August 2008.
[4] “Towers Watson 2009/2010 Communication ROI Study Report: Capitalizing on Effective Communication”. <http://www.towerswatson.com/research/670>.
[5] “Purchasing Value in Health Care, Selected Findings From the 15th Annual National Business Group on Health/Towers Watson Survey Report— 2010”. <http://www.towerswatson.com/united-states/research/1258>.


